Questions, answered plainly.

Ellerton Group is a private holdings and advisory firm based in London and Dubai. It acquires growing businesses, invests strategic capital, advises founders and boards, and stewards its portfolio for the long term — using its own permanent capital rather than a fixed-life fund.

A private holdings group owns and manages a portfolio of operating companies for the long term. Ellerton Group acquires companies outright, makes strategic investments, provides corporate advisory, and actively stewards its portfolio — funding all of it from its own balance sheet.

Ellerton Group operates between London, United Kingdom (head office) and Dubai, United Arab Emirates (operations, and home to its affiliated company European Technical). You can reach us at 050 168 5444 or info@ellertongroup.net.

Ellerton Group invests its own permanent capital with no fund-mandated exit date, whereas a private equity fund typically must return capital to limited partners within a fixed window. That means we can own a great business indefinitely and aren't pressured to sell on a fund schedule — which changes how we structure deals and how much patience we can offer management.

We focus on established, cash-generative businesses, with an emphasis on technical and property services, building and maintenance, real estate, light industrial, B2B services, facilities management, and trade and distribution. The list is indicative rather than exhaustive — we evaluate opportunities on their merits and the people behind them.

Profitable, established companies with a real customer base, a defensible market position, and a management team worth backing. We particularly suit owners who want a permanent, stable home for what they've built — including founders considering succession and partners consolidating.

Both. We acquire companies outright and we make strategic minority investments where the existing owners want growth capital without giving up control. The structure follows the situation — there's no template we force a business into.

Indefinitely. Because we use permanent capital rather than a time-limited fund, we can hold for as long as the business remains a good business. There's no mandatory exit horizon built into our ownership.

Yes. Our corporate advisory practice provides confidential counsel on capital structure, transactions, and strategy to founders, families, and boards — whether or not an investment is involved. Engagements are discreet and senior, and grounded in our own operating experience.

European Technical is Ellerton Group's UAE operating company — a licensed Dubai home-maintenance and technical-services business. Running it keeps our advisory and investment work anchored in operational reality. You can visit it at europeantechnical.ae.

Contact us by phone at 050 168 5444, by email at info@ellertongroup.net, by WhatsApp, or through the contact form. The first step is a private, no-obligation conversation — no pitch deck required.

Yes. Confidentiality is the foundation of how we work, not a feature. Enquiries are handled discreetly, and many of our most important relationships are never made public.